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Title
Text copied to clipboard!Digital Advertising Specialist
Description
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We are looking for a Digital Advertising Specialist to join our dynamic marketing team. As a Digital Advertising Specialist, you will be responsible for developing, implementing, and managing online advertising campaigns across various digital channels to drive brand awareness, generate leads, and increase sales. You will work closely with other marketing professionals, designers, and content creators to ensure that campaigns are aligned with business objectives and deliver measurable results.
Your primary responsibilities will include creating and optimizing campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn, and other programmatic networks. You will analyze campaign performance data, identify trends, and make data-driven recommendations to improve ROI. Additionally, you will be expected to stay up-to-date with the latest digital advertising trends, technologies, and best practices to ensure our strategies remain competitive.
The ideal candidate has a strong analytical mindset, excellent communication skills, and a passion for digital marketing. You should be comfortable working in a fast-paced environment and managing multiple projects simultaneously. Experience with A/B testing, conversion rate optimization, and audience segmentation is highly desirable.
As a Digital Advertising Specialist, you will also collaborate with the sales team to align advertising efforts with sales goals, and with the analytics team to track and report on key performance indicators. You should have a solid understanding of digital marketing funnels, customer journeys, and attribution models.
If you are creative, results-oriented, and eager to make a significant impact through digital advertising, we encourage you to apply and join our innovative team.
Responsibilities
Text copied to clipboard!- Develop and manage digital advertising campaigns across multiple platforms
- Monitor and analyze campaign performance metrics
- Optimize campaigns for maximum ROI and conversion rates
- Collaborate with creative and content teams to develop ad assets
- Conduct A/B testing and implement data-driven improvements
- Stay updated on digital advertising trends and best practices
- Manage advertising budgets and allocate resources effectively
- Prepare and present campaign performance reports
- Identify new opportunities for campaign growth
- Ensure campaigns align with overall marketing strategy
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Advertising, or related field
- Proven experience in digital advertising or paid media
- Strong analytical and problem-solving skills
- Proficiency with Google Ads, Facebook Ads, and similar platforms
- Experience with analytics tools such as Google Analytics
- Excellent written and verbal communication skills
- Ability to manage multiple projects simultaneously
- Familiarity with A/B testing and conversion optimization
- Knowledge of audience targeting and segmentation
- Attention to detail and organizational skills
Potential interview questions
Text copied to clipboard!- What digital advertising platforms have you managed campaigns on?
- Describe your experience with campaign optimization.
- How do you measure the success of a digital advertising campaign?
- Can you provide an example of a successful campaign you managed?
- What tools do you use for analytics and reporting?
- How do you stay updated on digital advertising trends?
- Describe your experience with A/B testing.
- How do you approach budget allocation for campaigns?
- What is your process for collaborating with creative teams?
- How do you handle underperforming campaigns?
